About us
YAW is a mountain bike clothing brand built around off-road riding and freedom of movement, creating kit for people who ride for enjoyment rather than distance, data, or numbers.
We believe riding should feel natural, whether that means technical trails, gravel paths, city shortcuts, or everyday rides, with no single right way to ride beyond what feels right to you.
what we make
We design technical off-road clothing that is practical, durable, and comfortable, built to perform in real riding conditions across mixed terrain and changing weather.
who it's for
YAW is made for men who ride regularly at new to intermediate level, with mountain biking forming a natural part of everyday life rather than an occasional activity.
how we think
We value action, enjoyment, originality, and reliability, and design equipment that supports the ride without distraction or unnecessary complexity.
YAW
Our goal is simple, to create off-road clothing that lets you ride freely, feel safe, and enjoy every moment on the bike.